Inertia has announced the launch of “Ayla”, a new phase in Jefaira, in line with its strategy to maximise its investments in its flagship project in the North Coast. Located in the heart of Jefaira, Ayla has a breathtaking and distinctive view on the Mediterranean Sea in the North Coast and spans over an area of 318,000 sqm. The new phase provides exquisite architectural styles that correspond to the enticing nature of Jefaira’s diverse designs. The project provides a variety of unit types, which will be divided between villas, twin houses, townhouses, and chalets ranging in size from two to four rooms, all of which have breathtaking views.
Commenting on the launch of Ayla, Ahmed El-Adawy, CEO of Inertia, stated, “The new phase is a manifestation of our vision for urban development through which we offer residential units and serviced apartments that cater to the different needs of our clientele.” He further explained that quality, innovation and integration are the factors that can make Jefaira one of the most prominent projects in the North Coast, through which we offer a unique, modern, and botanique experience.
He continued, “Jefaira will be one of the fourth-generation projects that will be sustainable and an extension for New Alamein City. The project offers the full spectrum of services required for a whole year destination; residential, healthcare, entertainment and educational facilities”.
Inertia will pump around LE2.3 billion in the launch of the new phase, as part of Jefaira’s overall investments of LE66 billion divided among the 25 phases of the project; four phases have been launched including “Ayla”.
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