LG Electronics Egypt hosted its “LG Egypt NPI 2026” launch event under the theme “Innovation, Forward Together”, bringing together business partners, dealers and media representatives to present the company’s latest technologies and smart solutions for the Egyptian market.
The event reflected LG Egypt’s ongoing commitment to innovation and customer-focused technologies designed to enhance convenience, connectivity and premium living experiences.
Through interactive demonstrations and presentations, attendees explored LG’s latest developments across televisions, home appliances, air conditioning systems and smart living technologies tailored to meet the evolving demands of Egyptian consumers.
Marketing and Public Relations Manager at LG Electronics Egypt, Mohamed El-Gadawy, stated that the event represented the company’s vision for innovation and collaboration alongside its partners and customers.
He added that LG continues to focus on delivering technologies that improve everyday life while supporting the increasing demand for smarter and more connected lifestyles in Egypt.
During the event, LG unveiled its 2026 television lineup, including OLED evo, QNED Mini LED and NANO 4K models with screen sizes reaching up to 100 inches.
Powered by the latest α11 and α8 AI Processor Gen 3, the new range integrates LG’s AI ecosystem through webOS 26, featuring AI Voice ID personalisation, AI Concierge services, AI Chatbot support and AI Search powered by Microsoft Copilot and Google Gemini.
The televisions also offer advanced gaming capabilities, including a 0.1ms response time and up to 165Hz VRR, alongside a five-year webOS update commitment extending to 2030.
LG also introduced its latest laundry solutions portfolio, led by the new WashTower range combining washer and dryer units in a more compact design with integrated controls.
The range incorporates AI DD technology, which detects fabric softness and load weight to improve fabric protection, while TurboWash 360 technology delivers complete washing cycles in just 39 minutes.
ThinQ Wi-Fi connectivity further enables users to remotely monitor and control the laundry process.
The company additionally showcased its latest dishwasher lineup featuring TrueSteam technology, Heat Dry functionality and ultra-quiet Inverter Direct Drive motors operating at only 43dB.
The dishwashers are designed to maximise energy and water efficiency while offering seamless remote monitoring through the LG ThinQ application.
In refrigeration, LG introduced four new InstaView refrigerator models equipped with illuminated glass panels that allow users to view the interior without opening the door, helping reduce cold air loss and maintain optimal freshness.
The refrigerators also feature advanced humidity and temperature management systems alongside ThinQ connectivity for real-time monitoring and remote temperature control.
In air solutions, LG presented its 2026 RAC lineup, including the locally manufactured HERO Series and the DUAL COOL Series, both featuring AI-powered cooling technologies, enhanced energy efficiency and environmentally friendly refrigerants.
The company also introduced the PuriCare AeroHit air purifier, which offers 360-degree purification, H13 HEPA filtration and real-time indoor air quality monitoring.
The event further highlighted LG Egypt’s continued investment in customer service and maintenance infrastructure aimed at improving response times, enhancing service quality and strengthening customer satisfaction nationwide, reinforcing the company’s long-term commitment to innovation and operational excellence in Egypt.
