SAN FRANCISCO – Video has definitively become a must-have format. After Instagram, it’s Reddit’s turn to turn to video. The community platform has accelerated its shift to this format and will now give more space to short videos.
Will Reddit increase its focus on video? The community platform has announced a major change with the removal of the Dubsmash application but it’s not casting the video format aside, on the contrary.
Acquired at the end of 2020, the application that allows you to make short videos in playback will no longer exist as of February 22, 2022, Reddit announced on its blog. After this date, downloads will no longer be possible on the App Store and Google Play Store.
Despite the fact that the Dubsmash app is nearing its final days, Reddit intends to increasingly focus on the short video format. The community platform has taken the opportunity to unveil new tools for creating videos directly from the app.
Users will now be able to change the recording speed, set a timer, upload videos in landscape, portrait and screen-fill modes. They will be able to adjust and cut the videos.
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