As part of its mission to connect and entertain audiences through the power of technology, LG Electronics (LG) has partnered with Ubisoft’s Just Dance to launch its “Paca Dance Challenge” via TikTok in Egypt. LG’s dancing competition will take place in Egypt, UAE, south Africa, Turkey, Jordan, Iraq, Morocco, Nigeria, Ghana, Algeria and KSA.
Keen to engage with creative social media users via the platform, LG has joined hands with Just Dance – the number 1 music game franchise of all time, with more than 135 million players worldwide.
“Life’s Good with LG. LG is not only committed to innovate for a better life and customer experience, but LG is keen to create stunning experiences that would excite our customers through campaigns like LG’s Dancing competition. Our dancing competition aims to promote physical health, enhance cognitive development, and encourage for socialization and creativity.” Stated Billy Kim, Managing Director, LG Egypt.
“Egypt had always been the regional hub for art and entertainment, and along the ancient Egyptian history, Dancing was performed as part of folklore activity in various festivals. I am confident that Egyptian youth, which have a zest for life, will join and enjoy LG’s dancing competition,” Added Billy Kim, Managing Director, LG Egypt.
LG is inviting Egypt residents to join the “Paca Dance Challenge”, where they can give their best performance alongside a Just Dance coach and track. Participants will be directed to mirror a series of moves before being given the opportunity to freestyle.
To take part, users should post their video using LG’s #SpotOfRhythm Brand Effect, which can be recorded by pressing the red camera icon at the bottom of the official hashtag challenge page. The hashtag #SpotOfRhythm will automatically be included in their post.
To qualify for entry into the competition, users must then go to https://lgthespot.com/SpotOfRhythm/eg_en
, where they can visit the #SpotOfRhythm and upload their video link. At this location, viewers can see all of the entries published at the portal to date and vote for their favorites.
During the competition, LG will be announcing 9 winners of LG XBOOM Go PL5 portable Bluetooth speakers. Winners will be selected based on a combination of likes on their videos at the #SpotOfRhythm microsite, as well as overall creativity and potential to go viral.
By the end of the competition, LG will be crowning 1 overall winner of the grand prize – a 55-inch LG A1 OLED TV, from LG’s latest lineup.
To find out more about the competition, read the terms and conditions and enter, please visit: https://lgthespot.com/SpotOfRhythm/eg_en
The competition is running now, throughout the month of August, with the final winner being announced shortly after, via LG’s microsite and social media channels.
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