As part of its corporate social responsibility programme “Life’s Good”, LG Egypt has launched its new initiative in collaboration with Misr El Kheir Foundation titled “Better Home”, aimed at supporting underserved communities and enabling dignified, stable living conditions for Egyptian families.
The initiative officially kicked off in Basat Karim El Din village, located in Sherbin district, Dakahlia Governorate, in direct support of Misr El Kheir’s long-standing Marriage Facilitation Programme. The programme, helps empower young couples to start their lives together in safe and stable environments.
As part of the contribution, LG Egypt donated a selection of home appliances, including top-load washing machines and 43” smart televisions, some of the company’s latest high-efficiency models designed with advanced technologies to provide reliable, user-friendly experiences for beneficiary families.
This in-kind donation aligns with LG’s vision of bringing the “Life’s Good” philosophy to life, delivering both tangible and emotional support to those most in need. The initiative reflects LG’s continued efforts to enhance community infrastructure and contribute to long-term sustainable development across Egypt.
Mohamed El-Gadawy, Marketing and Public Relations Director at LG Egypt, commented: “The launch of ‘Better Home’ under our Life’s Good slogan is a continuation of our commitment to initiatives that empower Egyptian families to build stable, dignified lives. The true meaning of Life’s Good is about offering smart, human-centric solutions that create real value inside people’s homes.”
From Misr El Kheir’s side, Eng. Ahmed Youssef, Senior Director of the Direct Aid Program at Misr El Kheir, expressed his appreciation for the collaboration with LG Egypt, stating:
“Our direct aid programs run year-round, reaching deserving families in every governorate, and stem from our belief in the Foundation’s vital role in uplifting communities. We value our ongoing partnership with LG Egypt, which has extended across multiple sectors within the Foundation, and we look forward to its continued expansion.”
Youssef emphasised that the initiative aligns closely with Misr El Kheir’s overarching mission to develop human capital and uplift human dignity.
LG Egypt reaffirmed that this initiative marks only the beginning of a wider series of community engagement programs under the Life’s Good slogan, with upcoming activations expected to expand across additional governorates in the near future — further strengthening the company’s contribution to sustainable development in Egypt.
