The Technology Innovation and Entrepreneurship Centre (TIEC), an arm of Information Technology Industry Development Agency (ITIDA), is happy to announce its collabouration with The American University in Cairo (AUC) Centre for Entrepreneurship and Innovation (CEI) and School of Continuing Education (SCE) to support female entrepreneurs through Heya Raeda 2021 programme.
The programme reaches out to female entrepreneurs and helps them start their own projects with a focus on the logical side of business development rather than a theoretical approach. The programme aims to induce the basic business development functions as a secondary practical skill set allowing them to efficiently run successful operations, reduce the waste of resources and opportunities, and help onboarding them onto other entrepreneurship programmes within TIEC and the ecosystem at large.
The “Heya Raeda” 2021 programme has been developed this year by ITIDA, TIEC, and will be delivered by AUC School of Business’s CEI and SCE to train female entrepreneurs on startup methodologies, concepts and cultivate their business development skills.
Amr Mahfouz, ITIDA’s CEO, stated “we are excited to team up with the AUC School of Business Centre for Entrepreneurship and Innovation (CEI) to support female entrepreneurship and foster their technology innovation. This collabouration aims to instill entrepreneurial spirt and encourage female entrepreneurs in the ICT sector, as we target supporting 300 early- stage projects of female entrepreneurs representing 60% increase in the number of beneficiary female entrepreneurs combined in the past three editions of the programme (500 female entrepreneurs in 2018, 2019, 2020).”.
Hala Barakat, Director, Centre for Entrepreneurship and Innovation noted: “Adding the Heya Raeda 2021 programme collabouration to AUC’s Centre for Entrepreneurship and Innovation (CEI) portfolio reaffirms its mission toward entrepreneurship advancement and its role in economic development and empowerment, especially for women.”
The programme will employ online interactive webinars and training modules, which incorporate generating and validating ideas, business modelling, communication skills, strategies and key technology enablers. The programme will also incorporate a range of guest speakers and participant pitches.
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