In line with its steadfast commitment to supporting Egyptian communities, Kenzz, Egypt’s mass-market e-commerce platform, announced a strategic collaboration with Misr El Kheir Foundation and the Egyptian Blood Bank to launch a nationwide blood donation campaign across Cairo, Beni Suef, Kom Hamada in Beheira governorate, and Qena.
The 60-day campaign, running since July and until the end of August, aims to foster a culture of voluntary blood donation and encourage civic engagement. To date, the initiative has attracted participation from more than 300 donors, underscoring the power of community partnerships in driving meaningful impact.
Within the framework of the initiative, blood donors at designated centers receive exclusive discount vouchers redeemable through the Kenzz app. This approach seamlessly combines social responsibility with digital incentives, enhancing community participation while offering added value to those who contributed.
Ahmed Atef, Co-Founder and CEO of Kenzz, said: “At Kenzz, we believe our role goes beyond e-commerce to include tangible contributions to pressing societal and health issues. Our partnership with Misr El Kheir Foundation and the Egyptian Blood Bank is a powerful example of how technology can be harnessed to maximize positive impact. We not only encouraged people to donate blood, but also made sure their efforts were rewarded and celebrated.”
Commenting on the initiative, Afaf El Gohary, Head of the Health Sector at Misr El Kheir Foundation, added: “This campaign builds on the spirit of World Blood Donor Day, observed annually in June, by extending awareness and impact throughout July and August. The initiative transforms what is often seen as a one-off annual occasion into a sustained community-driven movement.”
This initiative is part of a long-term partnership between Kenzz and Misr El Kheir Foundation. Earlier this year, during Ramadan 2025, Kenzz employees actively participated in packing and distributing Ramadan food boxes to underprivileged families across Egypt. Looking ahead, Misr El Kheir’s donation services will soon be accessible directly via the Kenzz app, enabling users to support the foundation’s wide-ranging programs seamlessly through a simplified digital experience.
By bridging the worlds of e-commerce and community development, Kenzz continues to bring its vision to life, delivering not only value through commerce, but also sustainable positive impact. These initiatives reflect the company’s mission to be more than just a marketplace, positioning Kenzz as a purpose-driven brand that empowers, supports, and uplifts communities across Egypt.
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