By Hamed Mahmoud
Prime Hospitality Management Group (PHMG) has contracted with New Speeco to manage 50 serviced units at the Marina Residence on Egypt’s North Coast. PHMG specialises in managing serviced apartments, also known as holiday homes, basically furnished apartments with hotel services.
Moataz Amin, CEO of PHMG, said that the project is located in a prime location in New Alamein, directly overlooking New Alamein Towers. It is comprised of 50 units consisting of fully-serviced hotel studios of various areas ranging from 60 sqm up to 150 sqm.
There are units also feature services for people with special needs. Moreover, part of the units overlook an outdoor swimming pool and the other part for who are seeking calmness overlooking the resort project gardens.
Amin explained that the project is owned by New Speeco and is located in a privileged location with all services available, and it will be the first integrated serviced apartment project in the North Coast at this level.
He further noted that the soft opening of the project will be from June 15, with the project set to operate throughout the whole year and not only in the summer.
“PHMG plans to expand the Prime Residence brand in New Alamein next year and manage 50 new units, as part of its plan to expand into new areas that do not have this type of high-quality, full-serviced apartments projects,” Amin added. “This is in addition to being in existing markets to manage branded and serviced units according to distinguished Prime standards known locally and internationally.”
Atef Ayoub, Chairperson of New Speeco, said that his company specialises in the contracting sector. Ayoub pointed out that New Alamein will enter a new phase of continuous work and the presence of citizens throughout the year. This comes in implementation of the state’s plan to transform it into a working city throughout the year, and not only during the summer season.
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