Mahmoud El-Sherbiny, CEO of Mahmoud El Sherbiny Media, said that the company focuses on marketing projects with innovative and modern mechanisms that rely mainly on e-marketing and social media, which became a strong direction for marketing campaigns for companies and clients during the recent period, referring to the doubling of real estate developers’ spending on funded ads on social media during the last two years.
The company aims to achieve sales for the benefit of others worth LE2b during 2022, based on the company’s focus on E-marketing for various projects.
He added that the company focused in the past period on marketing the projects of the New Administrative Capital, which occupies the largest percentage of clients’ turnout and interest, and the company is currently focusing on the North Coast and New Alamein projects, coinciding with the summer season and increasing demand for coastal projects.
He assured on the importance of e-marketing as one of the most advertising means in terms of accuracy and direct access to clients all the time without interruption, so that the project is presented to the client at any time and not during specific times like other traditional marketing tools, explaining that the company succeeded in contracting with more than 60% of real estate developers located in the Administrative Capital to offer ideas and funded marketing campaigns on social media.
He revealed the company’s plan to open its branch in Dubai in the United Arab Emirates, as part of its expansion plan and its orientation to serve the Egyptian clients residing in Dubai as well as foreign ones, which aligns with the state’s plan to expand in exporting real estate and reach the Egyptian real estate to global horizons.
He noted that the company started its work in the local market since 2010, and was one of the pioneers that had a prominent role in promoting the importance of electronic theft, and the company is an authorized agent for the social networking site “Facebook”, pointing that the company has a strong precedent in various sectors beside the real estate sector.
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