Minister of Supply and Internal Trade, Sherif Farouk, reiterated on Monday that the “CARRY ON” project represents one of the ministry’s strategic initiatives to modernise food and retail outlets through an integrated operational model based on digital transformation, governance, and enhanced efficiency.
The project contributes to improved services for citizens and a more sustainable internal trade system.
Minister Farouk had a meeting on Monday with Chairman and Managing Director of E-Finance, Ibrahim Sarhan, alongside Managing Director of E-Finance, Hossam El-Gouli, to discuss mechanisms for implementing the national “CARRY ON” project and expanding modern retail outlets through advanced technological solutions.
Discussions focused on digital solutions to support outlet management and operations, including electronic connectivity systems, inventory and supply chain management, real-time monitoring platforms, and data analysis tools designed to enhance efficiency and improve service quality.
The meeting also reviewed E-Finance’s financial and technological solutions, including digital payment and collection systems, financing facilities, and advanced sales, inventory, and tracking technologies to strengthen competitiveness and support the project’s objectives.
Minister Farouk stressed that the project’s success depends on a robust technological infrastructure capable of supporting operational and oversight functions, providing accurate data, and ensuring transparency and quality.
For his part, Chairman and Managing Director of E-Finance reaffirmed the company’s commitment to providing advanced digital and financial solutions that enhance outlet management, monitoring, and commercial transactions while supporting the ministry’s digital transformation objectives.
The meeting features an agreement to continue technical and executive coordination to develop implementation frameworks and identify the technological and financial requirements needed to expand the “CARRY ON” model nationwide according to the highest standards of efficiency, quality, and sustainability.






