British Council empowers Egyptian Policymakers to Champion the Creative Economy

The British Council has successfully completed the second cohort of its Creative Economy Policy Training Programme. The programme trained 25 policymakers from the Ministries of Planning and Communication and equipped them with the practical skills and knowledge required to integrate the creative economy into their respective areas of work.  

This programme represents a significant step in ensuring that Egypt’s policymakers are equipped to champion the creative economy, support its role in achieving inclusive growth, and strengthen the nation’s creative industries.

Last year the Council delivered the first cohort of the programme to 58 participants from the Ministries of Culture, Trade and Youth. We are discussing the programme with the Ministry of Tourism and Antiquities expected to deliver within a couple of months. 

Designed for civil servants working across local, regional, and central government, it provided clear guidance on formulating and implementing policies that will strengthen the creative sector in Egypt. The training modules covered vital areas such as policymaking for the creative economy, social and economic innovation and its impact on the creative industries, enterprise development, and connecting networks, hubs, and ecosystems. Additionally, it addressed the role of digital and AI innovation in the creative sector and highlighted the contribution of creative industries to placemaking and inclusive growth.  

Mark Howard, British Council Director in Egypt, commented:  “The creative economy is a key driver of economic growth and social innovation. Through this training, we are building capacity within the government and fostering a shared vision for a vibrant and inclusive creative economy that benefits all sectors of society in Egypt.” 

Participants from various ministries will now play an essential role in shaping strategic frameworks for the creative sector in Egypt. Through this training, they are well-positioned to advocate for the importance of the creative industries, helping to raise awareness of their significance in driving economic and social innovation. These efforts will support Egypt’s creative ecosystem and contribute to the sector’s long-term development.