Kenzz, Egypt’s leading mass-market e-commerce platform, celebrated Easter with its largest on-ground activation to date, a vibrant, family-friendly experience at Al-Azhar Park.
Designed to bring the brand’s philosophy to life, the event offered an interactive adventure that combined fun, discovery, and meaningful community engagement.
The event welcomed 30,000+ visitors, including families, children, and youth, who took part in a large-scale treasure hunt featuring 3,000 hidden Kenzz Boxes. Each box contained instant prizes and exclusive discount codes for use on the Kenzz mobile app.
Among the many surprises, three special Golden Tickets were also hidden, awarding their finders Smart TVs.
The event also witnessed the attendance and participation of multiple social media figures, whose presence added excitement to the on-ground experience and contributed to the lively, inclusive atmosphere enjoyed by all attendees.
To further elevate the experience, Kenzz prepared a branded arena for the activation, complete with vibrant signage, and a professional on-ground team that ensured a seamless and engaging journey for all attendees. The initiative reflects Kenzz’s ongoing commitment to building authentic connections with local communities, while showcasing how the platform is redefining e-commerce by turning everyday moments into accessible, rewarding, and technology-enabled experiences.
Ahmed Atef, Co-Founder & CEO of Kenzz, commented: “The Easter Treasure Hunt at Al-Azhar Park was a direct reflection of our mission to offer a beneficial shopping experience tailored to the broad Egyptian market. This initiative brought our platform’s core values to life, as we continue to pursue our vision of transforming e-commerce into a simple, trustworthy, and community-driven experience.
It reaffirms our strong commitment to empowering consumers through inclusive and seamless digital commerce.” By leveraging national celebrations for real-world interaction, Kenzz bridges the gap between digital convenience and social interaction, making e-commerce more than just a transaction. The platform continues to redefine online shopping in Egypt by offering an inclusive, value-driven experience. Whether through on-ground activations or in-app features such as daily rewards, exclusive offers, and weekend sales, Kenzz ensures that users consistently enjoy meaningful benefits throughout the year.
