SAN FRANCISCO – Are you using your time wisely? According to a study, TikTok users seem to prioritise the time they spend on the application.
And while it encroaches on their time spent watching shows or listening to podcasts, it’s time well spent. This new study provides insight to the many facets of users’ behaviour and why this attitude is beneficial for brands. We take stock.
Your time is valuable. TikTok wanted to find out more about the behaviour of its users and the time they spent on its app by conducting a study in partnership with Kantar, conducted among more than 7,000 users in March 2021 in the United States, Canada, the United Kingdom, France, Germany, Italy, Spain and Indonesia.
According to the results obtained, TikTok users enjoy their time spent on the social network: “They come to TikTok for the community, stay for the creativity, and leave feeling happy and inspired. People love the positive experience that our platform provides, so they scroll longer and dive deeper. They’re more attentive and engaged,” said the Chinese giant according to AFP.
The social network has indeed taken advantage of the pandemic to become the most popular platform of the moment. So much so that the application was the most downloaded in 2020.