SAN FRANCISCO – Is TikTok on the verge of dethroning Facebook and Instagram? The phenomenal ascent of the Chinese social network continues. According to a study, TikTok could host more than 1.5 billion users in 2022. The forecast testifies to the strength of this app which doesn’t seem to be slowing down any time soon.
Instagram has Reels, Snapchat has Spotlight and YouTube has Shorts, but amidst all this competition TikTok is in the lead when it comes to the short video format.
With its rivals introducing new features to capitalise on the trend, the trend-setting social network isn’t losing any speed, on the contrary. According to a recent report by App Annie, “2022: A World Transformed – 6 Mobile Forecasts to Help You Succeed,” TikTok could surpass 1.5 billion monthly active users next year, making it the fastest app to reach that threshold in about 34 quarters, outlined App Annie, which analyses individual apps.
An auspicious forecast for TikTok that would place it far ahead of Instagram and its claimed billion monthly active users since 2018.
And while this figure envisions a bright future for Generation Z’s favorite social network, its growth could have been even greater if TikTok had not been banned in India in June 2020: “TikTok has grown at a rapid rate compared to social-media rivals in 2021, even after it was banned in India in June 2020 – previously one of their top high-growth markets,” the report points out, recalling that TikTok had 200 million users in India at the time of its ban.
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