Samsung The Frame, sponsored the 5th edition of El Gouna Film Festival which takes place from the 14th until the 22nd of October. Samsung The Frame TVs, which is one of Samsung’s latest breakthroughs in the TV sector, adorns El Gouna Film Festival’s venue. The screens were able to work efficiently and display videos with great quality without being affected by the fire that broke out couple of hours before the opening of the festival, despite being close to the fire. Which sets a new benchmark in the market for the Frame in terms of durability and top-notch quality.
The Frame TVs innovated by Samsung which expanded all over Gouna, displayed video snippets showing the exceptional management approach taken in observance of El Gouna Film Festival preparations. Through its immersive viewing experience, The Frame TVs showcased the process of welcoming the festival’s prominent celebrities and high-profile guests, guarantying them privacy whilst wandering the city to witness its beautiful sceneries, enjoy the screened movies and attend the festival’s prestigious events. All that in addition to facilitating the international and local press’s job to cover the festival’s eventful schedule, making it one of the most important Cinema festivals.
The Frame screens also displayed videos stressing the success story of the festival’s management in overcoming the fire crisis, which broke out before the opening with few hours. The videos accentuated the management’s rapid response in providing hundreds of engineers and workers to eradicate the aftermath of the fire within few hours to be ready to host the festival’s guests. This incident proves the festival’s management ability to overcome any challenges as well as highlights the remarkable execution capabilities of Egyptian companies even in limited time frames.
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