BEIJING — Social media platform X (formerly Twitter) will be launching a TV app to stream videos uploaded to the social network soon, X CEO Linda Yaccarino announced recently that the new app will bring “real-time, engaging content to your smart TVs.”
The app’s interface looks quite similar to YouTube’s, as seen in a teaser video shared by Yaccarino.
The app will feature a trending video algorithm that is designed to help users stay updated with tailored popular content, along with AI-powered topics that will organize videos by subject.
The app will also support cross-device viewing, which means you can start watching a video on your phone and then continue watching it on your TV.
Yaccarino says the app will feature enhanced video search and be available on “most smart TVs.” Although there isn’t an official launch date for the app, the executive says it will be available “soon.”
In January, X posted on its website that the social network is now a video-first platform with its users watching videos in eight out of 10 sessions.
Last month, billionaire tech mogul Elon Musk, who owns X, hinted that the new feature was “coming soon” while quoting a post which read: “You can soon watch your favourite X long form videos directly on your Smart TVs.”
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