By Hamed Mahmoud
Raya Contact Centre, a subsidiary of the Raya Holding Group for Financial Investments, won two awards at an annual celebration organised by the Gulf Organisation for Customer Experience (GCXA) for the year 2021. The two awards are the Gold Award for CX in Times of Crisis and Silver Award in CX Team of the Year.
This step, a statement by the company said on the winning, is the culmination of the company ambitious vision to provide an ideal work environment that will face the challenges resulting from the global pandemic of the spread of the Covid-19 without infringing the quality and efficiency of services provided to customers in the Gulf region.
The ceremony was held in Dubai in mid-February in which Ahmed Refky, RAYA Contact Centre’s CEO, and Hossam Fouad, General Manager of Rayain the Arab Gulf Region, as well as Mina Habib, Head of Marketing, took part.
Commenting on this achievement, Mr. Refky, CEO of Raya Contact Centre, said “We’re proud that our hard work has been crowned with two awards from one of the most influential CX-evaluation boards for CX professionals all over the globe. Our joy exists in the fact that we have taken into consideration all the possible scenarios when dealing with the pandemic outbreak. From the very beginning, we have foreseen the importance of having a well-established plan to compact Covid-19, a process that has various stages, foremost among which was the set up of a collective framework that ensures the continuity of operations. Frequent reviews of the framework were conducted to maintain flexibility when needing to alter the methods applied.”