As part of its continuous efforts to support the environment and achieve sustainable development, QNET, the global leader in direct sales, is participating in the activities of the fourth edition of Cairo Water Week 2021, which will be held from the 24th to the 28th of October, under the auspices of President Abdel Fattah El-Sisi. In fact, this event will come under the title of: “Water, Population, and Global Variables: Challenges and Opportunities”, and it is deemed to witness the launch of QNET’s complete HomePure water line, which includes the HomePure Nova Water Filtration System, HomePure Prefilter 1-mc, and HomePureNovaSoft that provides an user-friendly, yet effective water filtration system without waste water during the process. Additionally, the HomePureNovaSoft can be activated without the need of electricity, and it also helps in reducing the usage of the unnecessary single-use plastic bottles.
The holding of the fourth edition of Cairo Water Week 2021 comes within the framework of Egypt’s interest pertinent to the pressing topic of water, since the country is placing it at the top of its political agenda, as one of the most vital and significant requirements for sustainable economic and social development. Simultaneously, tackling the file of water also comes in line with QNET’s global strategy that dedicates special attention to the need of providing sustainable solutions that contribute constructively to the prevalence of awareness about the best ways to access clean water, as the company believes that this is a guaranteed right for the safety of all humans.
Concerning Cairo Water Week’s turnout, it will supposedly embrace a large number of ministers, official delegations, and senior officials in the water sector, scientists, international organizations and institutes, together with the civil society institutions. The sessions and panel discussions of Cairo Water Week are conducted with the aim of reaching sustainable solutions, relevant to managing water resources, to be able to confront the population increase and the rapid changes that occur in the world, especially when it comes to the usage of land and the topic of climate at large. The event will also comprise special panel discussions curated by QNET, which will discuss the company’s strategy pertaining to clean and safe water, as well as QNET’s overall contribution to the wellbeing of the communities in which it operates, as the company constantly helps them survive and thrive.
Commenting on the event, Em-orn Lee HomePure Product Marketing Manager, confirmed that the company enjoys an extended experience that has been spanning for more than 10 years, through which the company excelled at achieving water quality in more than 90 countries. She also mentioned that the company has harnessed this experience to design the most powerful innovative water filtration system, ensuring a stream of clean and safe water in the homes of its beloved customers. Lee has also added that QNET’s HomePure water line provides filtration of sediment as small as 1 micron, which cannot be seen with the naked eye.
To further explicate, the HomePure water filtration system was designed specifically to address drinking water problems, and it is considered to be one of the best household filters today because it uses the ultrafiltration technology known as ultrafiltration (UF), as the substantial stage of its water filtration, which relies on 35+ Ultra-Tech filtration technology, which helps remove 99.9999% of bacteria and viruses, too.
Back to what Lee has mentioned about this praiseworthy event, she has pointed out that QNET’s participation in Cairo Water Week 2021 will result in the existence of many awareness activities, organized by the company, which accentuate the importance of clean water. During the activities of the event, there will be a distribution of crayons and educational books that feature the HomePure Nova’s logo for clean water, in addition to an amulet in the form of a water drop to teach children the optimal and efficient use of water resources in a fun, entertaining, yet useful way. Finally, a variety of interesting free gifts for children will be also distributed.
As aforementioned, Cairo Water Week 2021 will witness high-level sessions, including the joint meeting of the ministers of water and agriculture in the Arab countries, along with another meeting set for the senior officials of those ministries. It is noteworthy that these sessions will be organized by the League of Arab States, in cooperation with the United Nations Food and Agriculture Organization. Moreover, Cairo Water Week will encompass a number of side events, the most important of which are 4th African Young Water Professionals Forum, the EU-Egypt- UfM Water Investment Forum, and the High-Level EU-Africa Green Investment Forum, which is organized by the European Union in cooperation with the Union for the Mediterranean and the African Development Bank, and last but not least the Water Finance Workshop, organized by the European Investment Bank.
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