MISR Cement Group, previously known as Misr Cement – Qena Group, celebrates a breakthrough in the group’s history, unveiling the group’s new identity. Capitalising on its exceptional heritage, the group’s companies are now united under one competent management, adopting a new strategy of supremacy. MISR Cement Group embraces 4 key strategic directions, including: operational excellence, growth for leadership, positively impact the environment and building internal capabilities. Dedicated to serving the construction and cement sectors in Egypt and the region, the group recites a new chapter of its unceasing achievements.
Eng. Tarek Talaat, Managing Director of MISR Cement Group, revealed his pride to develop the group’s strategy towards reinforcing local and regional leadership, saying: “For over two decades, the group companies played a pivotal role in cement and concrete sector. Committed to keeping pace with and overcoming the market’s updates and challenges, we adjusted the group’s strategy and policies to join forces under one umbrella “MISR Cement Group.”
This step contributes to our mission to be the partner of choice for our stakeholders, and to grow in Egypt and Africa. Through leveraging the diverse expertise, excellence in providing high quality cement products, reinforcing digital transformation and maintaining our social responsibility, we build a better future.”
He added: “MISR Cement Group has always been devoted to applying best practices to benefit business, cement sector in Egypt, along with the Egyptian community.
Therefore, we developed the group’s identity, integrating our deep-rooted corporate values into its weave. Values of team spirit, valuing diversity, expertise, commitment and competitiveness will lead our phenomenal way towards more achievements.”