LG Egypt has received more than 8,000 submissions for LG Heroes initiative across Egypt. LG Heroes competition was organised under the supervision of the Ministry of Social Solidarity. LG Heroes was a monthly competition with different themes across the year, such as Cancer awareness, Smoking awareness, Mother’s Day, Father’s Day, and Youth.LG Heroes competition
Billy Kim, General Manager of LG Egypt added, “LG is committed to many important social responsibility activities throughout the year, focusing on our global foundations around corporate social responsibility in order to stay true to our brand identity, but we keep in mind the most important things that matter to our local community and implement programmes that Keep up the aspirations.
The initiative focused on positive values and feelings at a time when the world needed it due to the difficult times in light of the outbreak of Corona Pandemic. Winners for LG Heroes came from different governorates such as Alexandria, Beheira, Assiut, Cairo, Monfeya, and Damietta.
