Under the slogan “Life’s Good” and as part of its ongoing partnership with Misr El Kheir Foundation, LG Egypt announced the launch of its new corporate social responsibility initiative, “Better Home,” which aims to support vulnerable families and provide decent and stable living conditions for Egyptian households.
The initiative was launched in several villages in the Gharbia and Dakahlia governorates, in support of Misr El Kheir Foundation’s efforts to facilitate marriage and help young men and women begin their married lives in a safe and stable environment, contributing to stronger family bonds and enhanced social stability.
As part of the initiative, LG contributed a range of modern home appliances, including Top Load washing machines and 43-inch smart TVs — some of the company’s latest products known for innovative technology and high efficiency — to ensure a practical and comfortable experience for the beneficiary families.
This support comes within LG’s strategy to translate its “Life’s Good” slogan into a tangible reality by implementing initiatives that improve quality of life and support the most vulnerable groups, in cooperation with leading civil society organizations such as Misr El Kheir Foundation, thereby reinforcing sustainable community development.
Commenting on this, Mohamed El-Gadawy, Marketing and Public Relations Manager at LG Egypt, said:
“Launching the Better Home initiative in the Gharbia and Dakahlia governorates this year reflects LG’s commitment to providing smart technological solutions that improve the lives of Egyptian families. The true meaning of our slogan, Life’s Good, is embodied in supporting communities and enabling them to build a better future within their homes.”
For his part, Eng. Ahmed Youssef, Senior Director of Direct Aid at Misr El Kheir Foundation, explained that the initiatives provided by the foundation throughout the year stem from its deep belief in its role in supporting deserving families across Egypt.
Youssef expressed his appreciation for the ongoing collaboration with LG, confirming that this fruitful partnership has spanned multiple fields over the past years, and expressing his hope for continued cooperation to achieve greater positive impact in local communities.
LG Egypt confirms that the “Better Home” initiative in the Gharbia and Dakahlia governorates represents a new phase in a series of upcoming initiatives under the Life’s Good slogan, which will expand to include other governorates in the coming period, continuing the company’s commitment to supporting sustainable development efforts and strengthening community engagement in Egypt.
