By Hamed Mahmoud
B.TECH is Egypt’s Number 1 consumer electronics retailer and one of the Top distributors of home appliances .BTECH sustained its expansion plans in the local market by opening its 99th branch, with total investments of LE 13 million.
Dr Mahmoud Khattab, Chairman and CEO of B.TECH, expressed his pride in opening the new store: “We are working rigorously on an ambitious strategy aiming at expanding our retail network.
To cover all the governorates, creating new job opportunities for the youth, and enlarging our sales footprint, to meet and exceed our customers’ expectations”. Khattab added: “Despite the global challenges of the Covid-19 pandemic, we succeeded in implementing our expansion plans to maintain our growth rates as we had already opened six new stores in 2020”.
Khattab affirmed: “Port Said is the 25th governorate that we reach, and we will continue our expansion plans always to provide solutions, services, and innovative products that serve our customers and stakeholders and sustain their trust. We have a plan to open 15 new branches in 2021, where we have already inaugurated three new branches so far-reaching more than 70,000 m² of sales area.”
“Right from the start, B.TECH trusted the Egyptian market’s ability to absorb new investments, as it possesses all the necessary elements that guarantee success and prosperity. We are also fully aware of market developments.
We are exerting many efforts to keep pace with technological innovations, especially in the field of E-commerce, to meet all of our customer requirements. That’s why we developed our mobile application. The APP embraces the highest standards of quality and safety. To facilitate communication with our customers and efficiently respond to their needs. Moreover, Helping to mitigate the difficult circumstances of the pandemic and what it has imposed on us in terms of closure, precautionary measures, and social distancing,” added Dr Mahmoud Khattab.
It is worth mentioning that B.TECH continues to provide a distinguished direct instalment service through its mini- cash brand. The financial services solution cater to the various capabilities and needs of its customers. Furthermore, BTECH Have extended this feature via its electronic platforms to enhance its customers’ purchasing power in a way that matches their aspirations and lifestyle.