Believing in the great potential of the Egyptian sports sector, the first edition of Sports Expo Egypt 2023 has been held recently under the patronage of the Egyptian President Abdel Fattah El Sisi , a matter that revives the sports scene both on local and international levels.
The expo , the biggest in Africa and the Middle East, seeks to equip Egyptian sports industry with everything it may need to break new records and set new standards. With a genuine national interest in developing sports, the expo aspires to breathe new life into the industry, taking it to new heights.
Sports Expo 2023, taking place during the period February 22-25, was inaugurated by Prime Minister Mostafa Madbouli and Sports Minister Ashraf Sobhi in the presence of host of senior officials and public figures. The event also highlighted some inspiring initiatives like “Break Your Record” initiative.
The Prime Minister affirmed that the state is keen on modernizing the sports infrastructure. It is worth mentioning that the volume of investments in the youth and sports sectors amounted to over 8 billion pounds in light of the economic management project of the Ministry of Youth and Sports. In the meantime, the expo provides a unique opportunity to lure more investments by outlining the needs of the highly competitive sports market coupled with a unique platform for business development. It also helps provide direct access to buyers and decision-makers from companies and individuals in the sports industry.
As we are living in a digital era, new technologies are also reshaping the sports landscape. That is why the new technologies are an integral part of Sports Expo 2023, opening a new market by linking decision-makers in government with private sector, sports centers and clubs.
More amazingly, the expo brought together the key players in the industry from experts to brands, centers, agents, and media channels. Sports Expo Egypt 2023 allows exhibitors and visitors to share experiences, insights, news novelties, and knowledge.
While strolling through the Sports Expo, you will find various pavilions that showcase the contributions of various investment institutions in the sports industry in the presence of the largest sports clubs, bodies and federations.
Egyptian Youth and Sports Minister Ashraf Sobhi affirmed that launching such exhibitions is essential to open up new horizons for collaboration besides enhancing the economic boom, noting that the state is deeply interested in carrying out several programmes and projects.
Despite the global economic challenges and ramifications of COVID-19, the ministry of youth and sports implemented 291 continental, global and official tournaments in various games.
For instance, Egypt Hosted World Handball Championships for the first time in 2021 with the participation of 32 States .
This move came within the framework of the state’s strategy to remove all obstacles by organizing youth conferences and developing youth sporting centers, sports fields and stadiums.
Many stars of Egyptian teams and European clubs attended the expo like the Egyptian Footballer Mohamed Elneny.
The event was held in collaboration with various ministries, including the ministry of health and population, social solidarity and education who participated with large number of initiatives to support the Egyptian sports Expo 2023.
The expo included many panel discussions with stunning line-up of speakers. One of the sessions tackled the contributions of the Egyptian Olympic movement in preparing Olympic champions .
For his part, Juan Florit, Head of LaLiga Football Development, stressed the great importance of identifying the difference between the sports industry, and sports technique. “ It is very important to focus on plans and training players in a different way to make them more professional,” he added.
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