LONDON — Liverpool supporters have achieved a significant victory in their protests against ticket costs at Anfield after the club scrapped plans to increase prices for the next three seasons.
Liverpool’s owner, Fenway Sports Group (FSG), went against the wishes of the club’s supporters board in March by announcing general admission tickets would rise by the rate of inflation, capped to 3%, in each of the next three seasons.
Following widespread protests organised by several Liverpool supporters groups, the club have now confirmed those tickets will rise by 3% next season but will be frozen in 2027-28.
Further discussions with the supporters’ board will be held over ticket prices for future seasons. The Premier League champions made record revenues of £703m in the year ending 31 May 2025 and ticket prices rises were costed to be worth an extra £1.2m.
The club claimed the increases were necessary due to rising operational costs at Anfield.
Liverpool’s three-year plan provoked strong protests among fans who organised a “Not a pound in the ground” campaign and turned Anfield into a sea of yellow cards – directed at FSG – during the last home game against Crystal Palace.
The supporters’ union Spirit of Shankly (SOS), one of the groups involved, welcomed Liverpool’s change of heart and thanked the club for listening to the concern of fans.
“Following supporter protests at a locked-in multi-year deal, and conversations with the supporters board over the past few days, the club has pledged a new proposal that will allow us to examine thoroughly long-term solutions surrounding fan affordability and access,” read an SOS statement.
“We have asked Liverpool that it now works with us to explore alternative ways to generate revenue rather than ticket price rises during this time [the next two seasons], to which it has publicly committed.
“We understand disappointment at next season’s increase in ticket prices will remain for some, but there will be none the season after and we want to assure fans we will continue talks with the club and do our best to find other ways to prevent future rises.
“We would like to thank those at LFC who have listened to us and engaged with us, not all club hierarchies would have done the same.
“And we look forward to working with them to find future paths that benefit all. We also want to thank you for backing us, for helping with handing out leaflets, for protesting and making sure your voices were heard. We could not have reached this point without you.”
Liverpool have also announced the expansion of the young-adult ticket category to include fans up to the age of 24 and the implementation of a young adults’ section in the Anfield Road Stand.
The club added that it will “use the certainty of these seasons to seek longer-term alternative solutions across the game and explore commercial ideas with the supporters board in an attempt to avoid future ticket price increases and address issues around affordability and accessibility for future generations.
