SYDNEY — FIFA president Gianni Infantino said Friday that the Women´s World Cup has “broken even” after generating more than $570 million in revenue but dismissed suggestions for equal prize money with the men’s World Cup.
The current World Cup prize pools sit at $110 million for women and $440 million for men. Infantino has consistently played down calls for equal payments.
On Friday, he suggested demands for equal prize money were a “slogan” that “would not solve anything.”
“Some voices were raised, where it cost too much, we don´t make enough revenues, we will have to subsidize,” Infantino said at the FIFA Women´s Football Convention.
“And our opinion was, `Well, if we have to subsidize, we will subsidize´, because we have to do that. But actually, this World Cup generated over $570 million in revenues, and so we broke even.”
Infantino said FIFA didn’t lose money “and we generated the second-highest income of any sport, besides of course the men´s World Cup, at a global stage.”
“More than half a billion. There are not many competitions, even in men´s football, who generate more than half a billion.”
Infantino urged broadcasters and sponsors to “pay a fair price” for women´s soccer – “to women´s football in general in all the countries, in all the leagues, in all the competitions.”
Infantino said: “Let’s really go for a full equality. Not just equal pay in the World Cup, which is a slogan that comes up every now and then. Equal pay in the World Cup, we are going in that direction already.
“But that would not solve anything. It might be a symbol but it would not solve anything, because it’s one month every four years and it’s a few players out of the thousands and thousands of players. We need to keep the momentum. We need to push it. We need to go for equality but we have to do it for real.”
The president also drew criticism for his closing remarks, which some felt placed an undue burden on women to make change, and paradoxically urged them to push doors he claimed were already open.
He said: “And I say to all the women, and you know I have four daughters, so I have a few at home, I say to all the women that you have the power to change.
“Pick the right battles. Pick the right fights. You have the power to change. You have the power to convince us men what we have to do and what we don’t have to do. You do it. Just do it. With men, with FIFA, you will find open doors. Just push the doors. They are open.”
Two months before the tournament, Infantino threatened that he may be “forced not to broadcast” the World Cup in Europe’s ‘big five’ countries following what he felt were “very disappointing and simply not acceptable” offers from broadcasters, though deals were eventually done.
Viewing figures have broken records in Australia, where a peak 11.5 million people – about 46 per cent of the population – tuned in to watch the Matildas play England in their semi-final, the country’s most-watched television programme of any kind since 2001 when the existing rating system was established.
Back at home, the 7.3 million people who viewed the same contest on BBC One comprised the biggest UK audience of the World Cup so far, and on Friday Infantino reiterated his view that broadcasters have a part to play in the prize parity target.
The 2023 tournament was expanded to 32 teams, and is also the first time the competition has been hosted by more than one country, but Infantino said it has been a financial success.
Infantino said: “Some voices were raised, where it cost too much, we don’t make enough revenues, we will have to subsidise.
“But actually, this World Cup generated over 570 million US dollars in revenues, and so we broke even. We didn’t lose any money and we generated the second-highest income of any sport, besides of course the men’s World Cup, at a global stage. More than half a billion (in revenues).”