By Mohamed Attia
Amadeus, the leading provider of travel technology, announced the appointment of Mervat Alfi as the new Managing Director of Amadeus Egypt. With 20 years of extensive experience in the field, Alfi’s knowledge and expertise make her the ideal candidate to lead Amadeus Egypt into a new era of growth and innovation.
Alfi will be responsible for leading Amadeus’s expansion and growth in the Egyptian market, a crucial and highly influential destination in the region. She will oversee a professional team of dedicated experts committed to providing advanced solutions, content, and services to the travel agency community nationwide.
Alfi’s strategic vision for Amadeus Egypt focuses on enhancing customer experience and satisfaction, as well as leading the Egyptian market in adopting advanced technology to enhance the travel industry and streamline the buying and selling experience.
Mervat Alfi emphasised Amadeus’s commitment to empowering its travel industry partners with the necessary content and technology to enhance Egypt’s competitive position in the global market. She pointed out the company’s goal of establishing Egypt as a compelling and essential travel destination through digitisation and innovation.
Alfi added that Amadeus Egypt is fully prepared to support the Egyptian travel industry through its expertise and future vision.”
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