By Mohamed Attia
EgyptAir has signed a major global partnership agreement with FC Barcelona, running through the end of the 2028/2029 season.
Under this agreement, EgyptAir becomes the official and exclusive airline partner for Barcelona’s men’s football, basketball, and handball teams.
The airline’s logo will also feature prominently on the front of the handball team’s jerseys during official matches, alongside various global marketing rights.
Leadership from both organisations praised the collaboration as a historic step.
Chairman of EgyptAir Holding Company Ahmed Adel called the deal an unprecedented achievement that crowns two years of dedicated effort, uniting EgyptAir’s 95-year aviation history with Barcelona’s worldwide sporting legacy.
Chairman of EgyptAir Airlines Mohamed Alian emphasised that the partnership goes beyond promotion, uniting both brands through shared values of excellence and teamwork while boosting EgyptAir’s competitiveness in the international market.
Director of Global Sponsorships at FC Barcelona Mark Broeks added that pairing with Egypt’s national carrier supports the club’s growth strategy and strengthens its connection to millions of fans across the Middle East and Africa.
