By Mohamed Attia
EgyptAir took part in the 61st edition of the Rimini International Tourism and Travel Exhibition in Italy, held under the theme “The Year of Truth” in the city of Rimini. The event was organised in coordination with the Egyptian Tourism Promotion Board and attracted a large number of participants from the global tourism industry.
Egypt’s national carrier participated to strengthen ties with Italian tour operators, showcasing the airline’s latest services, fleet developments, and its extensive international and domestic network. EgyptAir highlighted its strategic geographic position and the recent advancements in Egypt’s civil aviation sector. The airline also presented its sales and marketing strategy aimed at increasing inbound tourism to Egypt and boosting international transit traffic through Cairo International Airport.
Led by Salah Tawfik, EgyptAir’s regional office in Italy held several meetings with prominent Italian tour operators to plan collaborative tourism programmes for the upcoming year, with the goal of increasing passenger traffic on EgyptAir flights.
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