By Mohamed Attia
Amadeus Egypt, a leading provider of travel technology solutions, held its annual event under the theme “A Look into the Future of Travel,” highlighting its vision for the tourism and travel sector in Egypt and exploring next-generation technologies driving industry growth and transformation.
The event, attended by representatives from over 100 leading tourism and travel companies, showcased Amadeus Egypt’s latest innovations, including the Amadeus Online Suite — an integrated booking platform designed to streamline ticket reservations. The company also presented its approach to New Distribution Capability (NDC), a modern airline distribution standard aimed at enhancing booking efficiency and flexibility.
Mervat Elfy, General Manager of Amadeus Egypt, noted that Egypt’s travel sector is undergoing a significant transformation, driven by innovation and technological advancements. She stressed that with NDC capabilities, travel companies increasingly recognize the need to invest in technology to capitalize on the growing opportunities in e-commerce.
“Amadeus Egypt is at the forefront of this shift, offering cutting-edge solutions to help travel companies achieve their ambitions,” Elfy said.
The event also featured a panel discussion on strategies to equip travel companies with competitive business models to enhance the travel ecosystem. Strategic partners including PayTabs, Valu, Zoho Group, and Caxita participated in the discussion, sharing insights on fostering innovation in the industry.
