The Magdi Yacoub Heart Foundation (MYHF) has officially launched its 2026 Ramadan campaign, continuing its humanitarian mission to provide free, specialized medical care to underprivileged cardiac patients in Egypt.
The campaign aims to raise vital donations to fund patient treatments and ensure access to world-class healthcare services. A primary objective this year is to accelerate the completion and equipping of the new Magdi Yacoub Global Heart Centre in Cairo.
‘A Child’s heart’: A star-studded message of hope
Central to this year’s campaign is the release of a new song titled “Qalb ‘Ayel” (A Child’s Heart). The production features a group of prominent stars, led by Emirati artist Hussain Al Jassmi. This artistic collaboration highlights the treatment journeys of children with heart disease and broadcasts a powerful message of solidarity and hope.
The track was composed by Mahmoud El Esseily and arranged by Ali Fathallah. In a significant gesture of support for the Foundation’s mission, all participating artists waived their fees entirely, reflecting their commitment to saving children’s lives and securing them a better future.
Collaborative creative effort
The campaign advertisement was directed by Mohamed El Zayat, with the creative concept developed by TN Advertising (a subsidiary of TN Partners). Production was executed by Bigfoot Films. Together, these entities have crafted a work that embodies community spirit and collective action for a noble cause.
The core theme of the song focuses on the profound impact of simple moments. It suggests that spending even a few minutes with children can fill the heart with joy, offering a source of sincere positive energy derived from their innocence and spontaneity.
A partnership in saving lives
The Foundation emphasizes that every donor is an essential partner in saving lives. Regardless of size, every contribution helps provide, advanced cardiac surgeries. Integrated medical care. Psychological and emotional support for children and their families.
These donations ensure a safe treatment journey and offer renewed hope for a healthy life for those in need.
