- The network believes that it is essential for people to stay informed about current events
- Akhbar Al Aan has produced other documentaries aimed at inspiring Arab youth, spreading messages of hope and optimism
These were the statements by Solange El Rassi, Head of Corporate Communications, Al Aan TV, in exclusive interview with the Egyptian Gazette :
How does Akhbar Al Aan contribute to providing creative media content that supports the region?
As a leading news platform, Akhbar Al Aan provides creative content to support the region by addressing the needs of its audience, particularly the youth.
We believe in inclusive and diverse media that provides a platform for people to voice their opinions and discuss their issues. One of our latest projects is the 3eesh Al Aan Café, which is inspired by Akhbar Al Aan’s tagline ‘Story belongs to everyone’.
The project was initiated in response to the growing demand from young followers of Akhbar Al Aan, who were seeking a platform to express their opinions and discuss their issues.
By providing diverse, inclusive, and innovative content through 3eesh Al Aan, we aim to meet the needs of our audience, which is rapidly evolving in the digital world. The Café serves as a solution to the lack of opportunities for youth to express themselves by creating a safe and secure space for them to discuss their issues.
It also serves as a platform to facilitate job hiring and empowers young individuals to apply for available job vacancies at Al Aan TV, enabling them to showcase their skills and career aspirations, which benefits the TV station as well.
By leveraging this platform, the TV station attracts top talent to work with them while giving them a competitive edge in the job market.
What is Akhbar AlAan’s strategy during Ramadan?
During Ramadan, Akhbar Al Aan is focusing on enhancing its TV strategy by covering breaking news both locally and worldwide, with a special focus on conflicts zones and special documentaries focusing on minorities.
The network believes that it is essential for people to stay informed about current events, even if it means reporting from the frontlines and war zones.
Along with news coverage, Akhbar Al Aan is also featuring entertainment shows such as “Lokmet Al Ghawali” with Chef Omar, the latest season of “Talk Time” with Majed Ajlany, and “Al Mazeh nosso jad” with Hisham Haddad.
These shows are designed to cater to a broad audience and provide a break from politics and current affairs. The network recognizes the importance of balancing news coverage with entertainment programming during Ramadan.
By offering a diverse mix of programming, we aim to attract a wider audience and keep viewers engaged while still providing valuable news coverage.
What are the most prominent initiatives launched by Akhbar Al Aan to serve the Arab media field?
Our dedication to supporting high-quality journalism and providing captivating content to audiences in the region is evident through several successful initiatives launched by Akhbar Al Aan.
These initiatives cover beats such as entertainment, politics, Arab news, international news, sports, economy, health, fashion, and beauty, among others.
One of our notable initiatives is the “Ana Mawjoud” show, which provides a platform for young people to share their stories, experiences, and aspirations for a better future.
We believe in the vital role that today’s youth play in shaping tomorrow and strive to live up to our slogan, “The story belongs to everyone,” through this program.
We also recognize the power of documentaries in storytelling and information dissemination. The documentary “Trablos 06” is an example of the creative and effective use of documentaries to explore the challenges of poverty and illegal immigration in a city in Lebanon.
The 26-minute documentary demonstrates how a city’s economic and social climate affects its residents’ daily lives and drives them to take drastic measures.
Additionally, Akhbar Al Aan has produced other documentaries aimed at inspiring Arab youth, spreading messages of hope and optimism, and shedding light on minority communities in the region.
These initiatives demonstrate our commitment to delivering compelling and informative content that resonates with Arab audiences.
What are the criteria that Akhbar Al Aan adopts in attracting distinguished media cadres?
Akhbar Al Aan has undergone a rebranding process to achieve two key objectives – to enhance its clarity of purpose and to resonate more effectively with the aspirations of young adults in the region.
As an independent news brand, Akhbar Al Aan aims to develop a fresh vision that reflects a renewed sense of purpose.
To attract exceptional media professionals who are skilled, innovative, experienced, and passionate about their work, we have adopted a variety of criteria.
Our goal is to create a diverse and talented team that can meet the needs and aspirations of the young adult audience. We have curated a selection of shows that will feature renowned names from the content creation sector of the Arab world.
These programs will be produced by a team of skilled administrators and technicians who specialize in the field. We are committed to promoting and supporting young and creative content creators from the Arab world.
Discussion about this post