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Egyptian Gazette
Home Egypt

TMF launches ‘Shop of Joy’ initiative for 10,000 students

by Sarah Saad
November 15, 2026
in Egypt
TMF launches ‘Shop of Joy’ initiative for 10,000 students 11 - Egyptian Gazette
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The Tahya Misr Fund (TMF) inaugurated on Sunday its ‘Dukkan Al-Farha’ (Shop of Joy) exhibition at Kafr El-Sheikh University in line with President Abdel Fattah El-Sisi’s directives to strengthen social protection programmes.

The opening was attended by Egypt’s Grand Mufti Nazir Ayyad, Fund Executive Director Tamer Abdel Fattah, Kafr El-Sheikh Governor Engineer Ibrahim Mekki and University President Yahya Zakaria Eid, alongside officials.

Abdel Fattah said the exhibition provides 50,000 new clothing items to more than 10,000 students, each eligible to select five items free of charge.

Running for one week, the exhibition targets students identified through social assessments by the university’s Student Solidarity Fund, helping families meet winter clothing needs amid rising prices.

The event honoured outstanding students in recognition of their academic excellence.

It also included the distribution of 1,500 food baskets under the ‘Bil-Hana wal-Shifa’ initiative and LE500 shopping vouchers to university support staff, supporting their families and recognising their efforts.

The fund provided manual and electric wheelchairs to students with disabilities to improve mobility, independence and access to university facilities and activities.

It also supported daughters of university support staff preparing for marriage by helping provide essential household furnishings and easing preparation costs.

Abdel Fattah said partnerships with public universities and student solidarity funds ensure assistance reaches disadvantaged students according to assessed needs.

Launched in April 2019, ‘Dukkan Al-Farha’ supports underprivileged students at public universities and has expanded nationwide to benefit needy families, orphanage children, children of incarcerated women and people with disabilities, including in remote and border areas.

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