Mercedes-Benz Egypt announced the appointment of Gerd Bitterlich as its new President & CEO, succeeding Thomas Zorn after his prestigious journey of 5 successful years. In this context, National Automotive Company (NATCO) congratulated Bitterlich on his new position, expressing the shareholders’ contentment to continue the fruitful partnership with Mercedes-Benz Egypt under Bitterlich’s leadership.
On his part, Yasser Saleh, CEO of Star National Automotive, Alexandria National Automotive and NATCO Group, expressed his elation with Bitterlich’s appointment by stating: “We would like to extend our sincere congratulations by welcoming Mr. Gerd Bitterlich as the new President& CEO of Mercedes-Benz Egypt. We firmly believe that we will be able to prolong our efficacious partnership during the upcoming years, opening up new horizons for success and leadership in the Egyptian automotive sector.”
When it comes to the new President& CEO’s praiseworthy career path, Bitterlich certainly was and is still able to attain a comprehensive record of success in achieving ongoing accomplishments. He embarked on his journey, back in 1991, by occupying a myriad of positions pertinent to Sales Controlling, Sales Strategy, and Dealer Development. In 2007, Bitterlich moved to Luxembourg as CFO of Mercedes-Benz’s Retail Operations. It is noteworthy that before joining Mercedes-Benz Egypt, Bitterlich acquired the position of Mercedes-Benz Korea’s CFO, specifically in Seoul.
In fact, NATCO’s partnership with Mercedes-Benz Egypt dates back to 1988, when it became Egypt’s first Mercedes-Benz authorized dealer. During those years, NATCO was able to attain unwavering accomplishments and endless success stories, through which it succeeded in establishing the largest network in the Egyptian automotive sector with 8 existing 3S facilities, 8 sales outlets and over 148 work bays. Later in 2001, NATCO witnessed its remarkable milestone, launching its 4 subsidiaries – Cairo National Automotive, Giza National Automotive, Hurghada National Automotive and Alexandria National Automotive – to be the exclusive dealerships for Mercedes-Benz.
By the beginning of 2021, NATCO further reinforced its leadership in the automotive sector after announcing the consolidation of Giza National Automotive (GNA), Cairo National Automotive (CNA) and Hurghada National Automotive (HNA) under the new brand identity ‘Star National Automotive’ (SNA). Through the consolidation, NATCO stands out among its competitors with the largest network across Egypt, providing a seamless experience to a wide range of customers.
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