IPA (Influence Public Affairs), a leading public affairs and strategic advisory firm, announced today the launch of a strategic partnership with Sustaina International, a regional leader in sustainability, environmental governance, and climate-performance assessment. The partnership aims to support the alignment of governmental and corporate policies with global sustainability requirements and enhance the competitiveness of regional economies in international markets—particularly in export-intensive sectors.
The collaboration comes at a time when the world is undergoing a rapid transition toward a green economy and increasing pressure to comply with environmental standards and global regulatory frameworks. Foremost among these is the EU’s Carbon Border Adjustment Mechanism (CBAM), which represents a milestone in the reshaping of global trade and the promotion of low-carbon industries.
Through this partnership, IPA and Sustaina International will deliver an integrated suite of services, including the development of sustainable public policies, alignment of public- and private-sector strategies with environmental compliance requirements, capacity-building and training programs, and advanced advisory solutions designed to strengthen institutional readiness and operational resilience—ultimately helping organizations boost their international competitiveness.
Commenting on the partnership, Walid Ramadan, Managing Director of Influence Public Affairs, said: “This collaboration comes at a pivotal moment as countries around the world adopt more sustainable policy frameworks. Our partnership with Sustaina International allows us to provide strategic solutions that support governments and corporations in designing effective policies and establishing robust compliance systems—reinforcing the region’s global economic positioning and advancing sustainable-development objectives in Egypt and beyond.”
Dr. Mohamed El-Zayat, CEO of Sustaina International, stated: “Through this partnership, we aim to offer a comprehensive scientific approach that strengthens the preparedness of companies and government entities for global environmental standards, with a particular emphasis on CBAM. Understanding environmental policies and their impact on value chains and trade compliance has become a critical prerequisite for maintaining economic competitiveness in global markets.”
Both companies emphasized that this partnership marks a significant step toward building a sustainability-driven ecosystem capable of meeting emerging global environmental and economic challenges, while empowering export-oriented industries across the region to capitalize on new opportunities in the green economy.
