PARIS – An Egyptian-French campaign was launched to promote tourism in Egypt.
The campaign titled “We are at Your Service to Organize your Dream Trip”, is to run for two weeks and is organized by the Egyptian Tourism Promotion Authority in cooperation with France’s Havas voyages.
The campaign includes promotional advertisements on tourism in Egypt at the company’s offices across France. It also includes ads and posters in French magazines like “Paris Match” and some other important websites.
The campaign, the first with a French company in six years, comes as part of the authority’s efforts to promote tourism in Egypt and encourage major tourism companies to shed light on variable tourist destinations in Egypt.
Havas Voyages is a large company specialized in organizing recreational and tourist trips for businessmen and individuals. The company has 350 tourist offices throughout France.
Other French companies also launched advertising campaigns to promote tourism in Egypt such as “Promovacances” and “FRAM” as they published advertisements in their websites on various Egyptian tourist destinations to encourage French citizens to travel to Egypt.
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