LG Egypt announced its upgraded after-sales service strategy during a press conference held by the company, where it showcased its vision to enhance customer experience and elevate service quality by leveraging the latest technological solutions, expanding service offerings, and ensuring ease of access for customers across the country.
During the conference, the company highlighted the pivotal role played by LG’s After-Sales Service Department in strengthening customer trust in the LG brand, through delivering fast, accurate, and flexible services supported by artificial intelligence technologies and multiple communication channels that enable customers to receive support anytime and anywhere.
These efforts come as part of LG’s vision to become the No.1 brand in after-sales service in the Egyptian market, with service centers offering an integrated suite of services including same-day maintenance, first-time fix solutions, appointment management tailored to customer preferences, same-day follow-up, as well as preventive maintenance and hygienic cleaning services for home appliances such as washing machines, air conditioners, and refrigerators—ensuring extended product lifespan and optimal operating efficiency.
In this context, DJ Cho, Regional Head of After-Sales Service for the Middle East and Africa at LG Electronics, emphasised that service accessibility and ease of reach represent the true starting point of customer satisfaction. He noted that LG provides a variety of communication channels including phone calls, WhatsApp, social media platforms, and live chat via the LG website, ensuring rapid response times and efficient support.
He added that the company has integrated artificial intelligence solutions into its support system, most notably the AI-powered chatbot on WhatsApp, which enables online purchase consultations through the LG website and provides instant, accurate responses to customer inquiries—contributing to enhanced service quality and consistent information delivery.
Meanwhile, Engineer Mohamed Samir, Head of After-Sales Service Sector at LG Electronics Egypt, explained that LG’s services are divided into basic and differentiated offerings, including the Evening Care+ service, which provides extended operating hours during peak periods and special seasons such as Ramadan and Eid. Service centers operate in two shifts, from 10:00 AM to 5:00 PM and from 7:00 PM to 11:00 PM, ensuring maximum convenience for customers.
The company also confirmed that LG’s service centre network spans across Egypt from the North Coast to Aswan, supported by more than 500 highly trained technicians, guaranteeing fast and professional service in Cairo, the Delta, Alexandria, and Upper Egypt.
LG concluded the conference by reaffirming that its new strategy goes beyond delivering after-sales services, aiming instead to build long-term relationships with customers through multi-channel communication, smart support solutions, flexible services, and strong nationwide presence—embodying the true meaning of its global slogan, “Life’s Good.”
