By Hamed Mahmoud
Riverbed announced that ELARABY Group, an Egyptian manufacturer and retailer of home electronics, has maximised the value of its Microsoft Office 365 investment by deploying Riverbed SaaS Accelerator. In an effort to enhance user experience and employee collaboration as it advances its cloud-first strategy throughout its vast geographic operations, ELARABY has enabled a faster, more responsive Office 365 experience for its employees by reducing network latency and empowered its teams to be more productive and better equipped to serve customers by deploying Riverbed SaaS Accelerator. ELARABY has also invested in Riverbed® Cloud Accelerator to speed migration and access to workloads on Microsoft Azure. As a long-standing customer of Riverbed® SteelHead™, the market-leading WAN optimisation solution worldwide, ELARABY is now accelerating applications from on-prem to cloud to the client and end-user.
ELARABY is a leader in developing and manufacturing consumer electronics and home appliances in Egypt, the Middle East and Africa and the company’s products are widely accepted in more than 60 countries. The ELARABY business has more than 40,000 employees, 16 commercial and industrial enterprises, over 3,000 sales partners, 17 trade stores across Egypt and approximately 600 after-sales service centers.
ELARABY is leveraging the cloud to deliver the efficiency, agility, and scalability its business demands. To ensure all locations and all employees are seamlessly connected, the company has migrated to Office 365. “Our use of the cloud is significantly growing,” said Medhat ElAraby, Vice President of ELARABY Group. “We have already migrated one of our data centers to Azure, and we are leveraging both PaaS and SaaS.”
“We could immediately see with Riverbed how we could address network latency,” explained Medhat ElAraby. “Since the deployment, ELARABY has reduced data transmission between sites by 60 per cent with, on average, 900GB less data per day. We are now far more efficient in the way data is consumed which is delivering significant cost savings and improving connectivity and collaboration between sites and teams. Riverbed has also helped us improve our data management.”
“With its workforce spread across such a vast geography, and its focus on having a cloud-first IT strategy, ELARABY has benefited greatly from the joint value proposition of the Microsoft Office 365 suite and the Riverbed acceleration solutions,” said Mirna Arif, Country General Manager, Microsoft Egypt.
“Cloud-based productivity and collaboration tools such as those in the Office 365 suite are becoming increasingly fundamental to the modern business. The effectiveness of these solutions and their adoption by the workforce ultimately depends on end-user experience which can be easily impacted by poor performance,” said Mena Migally, Regional Vice President, META at Riverbed.
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