Prime Minister Mostafa MadboulI inaugurated on Monday the “Sports Expo 2025” exhibition that will last until February 26 with wide participation from major clubs, sports federations, and companies specialised in sports technology and sports investment.
The three-day exhibition aims to bring about a fundamental transformation in the sports scene by integrating technology with innovation.
“Sports Expo” is based on three main axes that aim to promote the role of sports as an economic and development tool.
The first axis is “Sports and Technology”, that focuses on showcasing the latest digital solutions and trends in sports performance analysis, artificial intelligence in training and virtual reality, with a view to enhancing fan experience and advanced live broadcasting trends.
The second axis is “Sports Investment” and focuses on financing and sports sponsorship opportunities and and ways to help clubs transform into sustainable economic entities, through smart partnerships and sponsorships.
The third axis is “Enhancing Fan Participation” that focuses on the latest sports marketing strategies and the role of digital analytics and social media in increasing fan engagement.
