Egypt: Maxim Mall signs Decathlon as one of its anchor stores providing high quality sporting goods at affordable prices and making sports accessible to everyone.
The signing of the contract marks a huge milestone in Maxim Malls’ vision in proving a wide array of tenants to suit the community and provide all outlets fulfilling the needs of the Egyptian community.
The signing which took place on November 16, 2021 at Royal Maxim Kempinski Palace, was attended by Dr Mohamed Karrar, Chairman of Maxim Investment Group, Mohamed Samir, Group CEO MIG, Essam Hassan, Group CFO MIG, and from Decathlon Egypt, the signing was attended by Eric Bodhuin, Chief Executive Officer of Decathlon Egypt and Ramy Khattab Decathlon Expansion Manager in Egypt, the event also hosted several other team members from both parties.
“Maxim Mall has always kept the needs of the community close to its mission, signing with Decathlon is simply part of executing our vision, Decathlon is dedicated to providing sports for all people. At Maxim Mall, we strive to enhancing all factors of community life and filling in the gaps needed in athleisure and athletic sporting goods. We are proud to have Decathlon part of Maxim Mall, and we look forward to serving our community further.” Dr Karrar Chairman MIG.
Maxim Mall is part of the commercial and retail sector of MIG, built and managed by the Group, it is located in a strategic location in the Fifth Settlement, New Cairo. The mall strives to create the perfect atmosphere for an all-inclusive community center, and is dedicated to serving the Egyptian community with the best tenant mix to suit the needs of the entire family.
“I am delighted to have signed a new branch for Decathlon at Maxim Mall in the fifth settlement, our customers will have an enjoyable experience thanks to test zones and showrooms crafted so that they may discover a wide range of sporting goods. We are delighted to be a strategic partner for Maxim Investment Group as the anchor store at Maxim Mall, and we look forward to working hand in hand to welcome you very soon in our new Sport Hub!” Eric Bodhuin, Chief Executive Officer of Decathlon, Egypt.
This strategy is in line with Decathlon’s commitment to providing sports for all people and will include several entertainment as well as informative options at this specific branch aiming to create a new experience for mall goers.
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