By Hamed Mahmoud
The XPRS store chain, a Tradeline brand, has officially launched in Egypt, with the first store being opened in Al-Nakheel area of Katameya. The opening is part of a plan to reach 10 stores by the end of 2021.
XPRS stores distinguish themselves through offering a wide variety of smart devices for many prestigious brands, giving the user a good opportunity to choose the product that matches his aspiration.
Ihab Medhat, Vice Chairman of Tradeline, said, “We decided to launch the XPRS chain to establish a new concept based on diversity mixed with reliability. We have worked for many years to build an excellent relationship with our customers as the main distributor of Apple products in Egypt. We strive to invest this trust through our sister brand XPRS in which we will sell the products of many giant brands.”
“Huge investments exceeding 50 million pounds are allocated for expansion throughout the state, as we are planning to open XPRS stores in separate areas in Cairo and Giza in the first phase, and will expand in the other governorates successively,” he added.
For his part, Mahmoud Yassin, Director of XPRS Branches, explained that all branches will be utilised by an interactive sphere allowing the customer to experiment the devices and get to know their specifications through qualified technical personnel, pointing out that choosing the location of the branches is commensurate with the geographical distribution of users.
Mahmoud Hadi, Commercial Director of XPRS stores, explained that there is a plan to conclude contracts with a large number of suppliers of smart devices, whether mobile phones, desktop and laptop computers or electronic game devices, pointing out that all XPRS customers will enjoy many advantages such as installments without interest, warranty, and after-sales services.
“In addition to the stores scattered throughout the state, XPRS will focus on online selling through its website that enjoys simple interface”, he added.
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