Sony Electronics announced the new BRAVIA XR television series, including MASTER Series Z9K 8K and X95K 4K Mini LED models, MASTER Series A95K, A80K 4K OLED model, and X90K 4K LED model.
Powered by Cognitive Processor XR™, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in the Z9K and X95K series for incredible brightness. Enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones with almost no flare or halos around highlights. The Cognitive Processor XR™ also powers our A95K’s new OLED (QD-OLED) panel with XR Triluminos Max, which delivers our widest colour palette and reproduces naturally beautiful shades and hues. With millions of individuals, self-illuminating pixels, the A95K delivers more colours than ever before for an entirely new viewing experience.
“Sony is committed to offering the best viewing experience possible, no matter the at-home environment or content selection,” said Takakiyo Fujita, Managing Director, Sony Middle East and Africa. “With best-in-class picture and sound quality, our new TVs enhance any on-screen streaming and gaming content to create a powerfully immersive big-screen experience.”
