In an effort to invigorate the tourism sector and put Egypt on the digital travel radar, Minister of Tourism and Antiquities Sherif Fathy held a meeting with Hisham Al-Nazer, the CEO and Director of Google’s Egypt office, along with a delegation of company officials. The discussions centred on fortifying collaboration between the Ministry and Google to bolster Egypt’s allure as a young and vibrant tourist hotspot.
Aligned with the ministry’s progressive promotional strategy, the meeting highlighted harnessing e-marketing and the powerful reach of social media platforms to showcase Egypt’s rich cultural and historical tapestry. The collaboration aims to place Egypt at the forefront of global travel destinations, capturing the world’s attention through strategic digital campaigns.
Central to the discussions were the mechanisms to foster robust partnerships with tour operators to amplify promotional efforts, casting a spotlight on Egypt’s diverse array of destinations and travel experiences. The initiative is intended to captivate niche market segments and high-spending tourists, who are increasingly seeking unique and immersive experiences.
Additionally, the meeting explored the potential of leveraging Google’s cutting-edge technologies to elevate awareness about Egypt’s vast array of attractions. The utilisation of Street View technology, for instance, promises to offer virtual tours of Egypt’s iconic streets, bustling commercial hubs, and awe-inspiring archaeological sites, bridging geographical boundaries and enticing global travellers to explore in person.
Recognising the pivotal role of skills enhancement in the digital era, the collaboration also envisions training ministry personnel in digital transformation. This effort is anticipated to augment promotional efficacy, equipping employees with the necessary skills to ride the digital wave in tourism marketing.
The ambitious collaboration extends to promoting the much-anticipated grand opening of the Grand Egyptian Museum. This monumental event is poised to captivate the global stage, and the partnership aims to maximise its reach and impact through coordinated digital marketing strategies.
