For the first time in the Delta region, Accor Group—one of the world’s leading hotel management and operation groups—is reinforcing its presence in the Egyptian market through its Mövenpick brand. This will be marked by launching the first five-star hotel in New Mansoura City as part of the SANA Towers project, one of El Borolossy Real Estate Development’s projects, facilitated by iBrand Business Consultancy.
The project represents a significant addition to the hospitality sector in New Mansoura City by delivering a luxury hotel product that aligns with the city’s investment and tourism potential and its distinguished location on the Mediterranean coast. This step contributes to boosting the city’s appeal as a promising destination for investment and hospitality.
Statement by Islam Samad, Vice President of Development at Accor Group for the Middle East & Africa:
“Accor Group’s entry into the Delta region through the Mövenpick brand marks an important step within the group’s strategy to strengthen its presence in the Egyptian market and expand into promising destinations. We see great growth potential in New Mansoura City, given its ongoing urban and investment development, along with its strategic location on the Mediterranean coast. Through the SANA Towers project, we look forward to delivering a world-class hotel hospitality experience that reflects the Mövenpick brand identity and the standard of service the group is committed to providing, while contributing to elevating the hospitality sector in the city and surrounding areas.”
Statement by Nayyera Ashour, General Manager of BANN Holding in Egypt:
“The company’s participation in the SANA Towers project comes as part of its role in providing technical and operational services for the hotel carrying Accor’s Mövenpick brand. BANN Holding will oversee technical and operational support, prepare operational and setup plans, and supervise the pre-opening and trial operation phases to ensure the hotel’s readiness to operate according to international hotel standards. This participation aligns with BANN Holding’s strategy to expand in the Egyptian market, focusing on new cities and promising investment opportunities in the hospitality sector.”
Statement by Eng. Ghanem El Borolossy, Founder and Partner at El Borolossy Real Estate Development:
“The vision of El Borolossy Real Estate Development is grounded in its experience and presence in international markets, which contributed to forming an investment vision aimed at delivering value-added projects to the markets in which it operates. As the company expands in the Egyptian market, we are keen to select promising opportunities and locations with genuine growth drivers. New Mansoura City stands at the forefront of these destinations due to its urban and investment potential and strategic geographical location. We believe that developing integrated multi-use projects, including hotel hospitality, represents a vital pillar in boosting the appeal of new cities and opening new investment horizons.”
Statement by Eng. Salah El Borolossy, Founder and Partner at El Borolossy Real Estate Development:
“The SANA Towers project reflects the company’s vision to develop an integrated, multi-use destination in New Mansoura City, leveraging its strategic direct waterfront position on the Mediterranean coast. We made sure the project includes diverse components that meet the city’s needs and match its future aspirations. Attracting the global Mövenpick brand forms a qualitative addition to the project, delivering a luxury hotel product suited to the location’s nature and stature, while enhancing its attractiveness, investment value, and tourism appeal.”
Statement by Dr. Eman Salah, Co-founder and CEO of iBrand Business Consultancy:
“At iBrand, we believe that the success of investment opportunities begins with a precise understanding of market dynamics and needs. This was the foundation of our market and investment study for New Mansoura City, which revealed a supply gap in hotel offerings compared to the city’s and surrounding region’s promising tourism and investment potential—representing a genuine growth opportunity in the hospitality sector. Based on the study results, we identified the appropriate hotel model for the project’s nature and market demands, recommending Accor Group and its Mövenpick brand as the ideal fit to achieve this vision. iBrand also coordinated with Accor Group and managed the stages of collaboration with El Borolossy Real Estate Development, helping transform the investment opportunity identified in the study into a strategic partnership that enhances the project’s value and success.”
Strategic Vision & Project Overview
The launch of the hotel comes as part of El Borolossy Real Estate Development’s vision to offer an integrated, multi-use destination through the SANA Towers project, which combines residential, commercial, and hotel activities in a prime location on the Mediterranean coast. This collaboration reflects the integration of El Borolossy’s development and investment expertise, iBrand’s advisory role in identifying and developing opportunities, and Accor Group’s international expertise in hotel management and operations—ultimately supporting the growth of the hospitality sector in New Mansoura City.
