The Ministry of Social Solidarity has signed co-operation protocols with Al Ahly Sabbour Real Estate Development and Landmark Real Estate Development (LMD) to support the “Farhet Masr” initiative, launched under the patronage of First Lady Entissar El-Sisi.
The initiative aims to help young men and women from the most vulnerable families get married and meet the basic requirements for establishing stable family lives.
Social Solidarity Minister Maya Morsy said the partnership highlighted the importance of private-sector participation in social programmes and expanding their reach.
She noted that corporate social responsibility had become an important means of mobilising resources and expertise to achieve a sustainable social impact.
Morsy said the initiative sought to ease the financial burden on families, particularly the costs of furnishing homes and providing essential household appliances, thereby helping young people start their married lives.
She added that co-operation with the two companies involved a five-year financial commitment, ensuring sustained support and a wider impact on beneficiaries.
Al Ahly Sabbour Chairman Ahmed Sabbour said the private sector had a role to play not only in economic and urban development, but also in investing in people and improving the quality of life of the most vulnerable.
He said the company believed that genuine development went beyond building new communities to include supporting individuals and families and helping them build more stable futures.
LMD Managing Director Amr Sultan said the company’s role extended beyond building homes to contributing to more stable lives.
He described the five-year partnership as a long-term commitment, stressing that lasting impact required continuity rather than temporary support.
The “Farhet Masr” initiative provides essential household appliances and organises group weddings for young couples from the most vulnerable groups, as part of the ministry’s efforts to strengthen social protection and encourage private-sector and civil society participation in social programmes.
