Sony Music Middle East Announces Strategic Partnership with United Media Services (UMS)

Sony Music Middle East has today announced a strategic partnership with United Media Services (UMS), one of the largest media entities in the MENA region, to promote music content during Ramadan 2024.
This collaboration, in conjunction with WATCH IT, a top video-on-demand platform, will see the release of more than 9 soundtracks this month, featuring series intro tracks (Titrat) and songs from popular Ramadan 2024 series. The line-up boasts a diverse range of the most prominent artists and genres, promising an immersive musical experience for audiences across the region.
 
The series intro tracks include “Serr Elahy” by Hamza Namirafrom the series “Serr Elahy,” “Mekhabeyalna eih ya Donia” by Tarek El Sheikh & Massar Egbary from the series “MasarEgbari,” “Embratoryet Meem” by Medhat Saleh from the series “Embratoryet Meem, “Ibn abouh” by Ahmed Shebah from the series “Haa’ Arab”, “Gowah el Gohour” by Wael el Fashny from the series “Beit El Refa’ae,” and track of the series “Yehia and Konouz 3”. The songs within the series include “Etneen b Makam Malayeen” by Essam Sasa from the series “MasarEgbary” and “Robaa’yat El Ma’alem” by Abdel Basset Hamoudafrom the series “El Ma’alem.”
 
“We’re thrilled to team up with UMS and Watch IT as this signifies the start of even more momentous collaborations in the Arab music scene,” said Rami Mohsen, Managing Director of Sony Music Middle East. “Egypt holds a top priority for Sony Music Middle East as we focus on nurturing the incredible talent surrounding us, and Ramadan is a time for unity and sharing stories through these special series.”
 
“At UMS, we’re thrilled to join forces with Sony Music Middle East for this Ramadan. Sony Music’s unparalleled roster of established and rising Arab artists is a perfect complement to UMS’ extensive media reach. This partnership allows us to elevate the Ramadan experience by delivering a diverse and exceptional soundtrack to the holy month. We’re confident that through this collaboration, Sony Music’s music will resonate deeply with audiences across the region,” commented Amr El Feki, CEO of United Media Services (UMS)
 
All Titrat are scheduled to be released on the 11th of March 2024. They will be available on various streaming apps.