PARIS — YouTube Shorts will now be just a little bit longer, allowing creators to upload videos up to three minutes in length.
In a blog post published, YouTube announced several updates for its short-form video platform, including increasing the maximum video length which was previously 60 seconds, from October 15.
This change concerns all videos in a square or vertical format (taller in aspect ratio) and will not apply to videos uploaded before this date.
The change came following repeated requests from the creators on the platform, who asked to extend the time to create richer and more diverse content.
“This was a top requested feature by creators, so we’re excited to give you more flexibility to tell your story,” YouTube said in the post.
“This change applies to videos that are square or taller in aspect ratio, and won’t affect any videos you uploaded before October 15. And we’ll be working to improve recommendations for longer Shorts in the coming months.”
Extending the length of videos is part of YouTube’s efforts to compete with other platforms, such as TikTok, which also allows posting short videos.
TikTok, which started with extremely short videos of up to 15 seconds, has gradually extended the time over the years and now also allows videos of up to 10 minutes. YouTube’s move indicates its attempt to stay relevant and face the increasing competition from TikTok, which has captured the young audience.
Extending the duration of videos will allow creators to provide more content and deeper storytelling and achieve higher engagement from viewers.
YouTube has also promised to improve its recommendation mechanisms so that users get more accurate and targeted suggestions, even for longer videos in Shorts.
In the meantime, YouTube announced more innovations in the Shorts platform, including updates to the interface and the video player.
The action buttons will be simplified, and the comments will be displayed more accessible within the video player. These design changes are intended to make the platform easier to use and more intuitive.
One of the interesting functions that will be launched soon is the ability to use content from any YouTube video directly from the Shorts camera.
This will allow creators to use clips from existing videos and music to create integrated and original content.
This is another step to increase creativity and content on the platform, with an emphasis on adapting popular content to the unique needs of each creator.
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