Samsung Electronics was recognized by Interbrand, a global brand consultancy, as a “Global Top 5” brand for the fourth year in a row. Interbrand releases its list of Best Global Brands each year, and on this year’s list, it was revealed that Samsung’s brand value reached $91.4 billion and grew by 4% compared to last year. The increase was across all business aspects in 2023 despite the challenges facing the global IT industry.
According to Interbrand, Samsung Electronics’ evaluation was positively influenced by Consistent company-wide improvement of the customer experience based on the “One Samsung” strategy, the increased level of connectivity and enhanced gaming experiences through the Company’s wide-ranging product portfolio and SmartThings, the Company’s Leading role in future innovative technologies such as 6G, AI, automotive, augmented reality (AR) and virtual reality (VR), and its consistent actions to strengthen ESG leadership through eco-conscious activities across all product lines.
“Thanks to the support of our customers around the world, Samsung Electronics’ brand value
has continued to grow steadily, despite an overall challenging business environment,” said YH
Lee, President of the Global Marketing Office at Samsung Electronics. “We will always strive to be a brand that is loved by our customers through leading in technology innovation, enabling
meaningful experiences and continuing our sustainability efforts.”
By the end of last year, Samsung Electronics established the Direct-to-Consumer (D2C) Center under the Global Marketing Office to provide an integrated online and offline experience.
The Company also had the CX-MDE Center which is responsible for strengthening the multi-device experience to increase synergy between products and improve the overall customer experience.
Partnerships were also a major factor that drove Samsung’s brand value over the past year. Based on SmartThings, which provides a unified connectivity experience, Samsung is further strengthening its open partnerships to connect not only its own products but also various third-party devices.
In addition, the partnerships with various companies across mobile, tablet, TV, PC, and monitor products provide customers with an optimized gaming experience.
Samsung continues to invest in leading future technologies such as 5G/6G, AI, and automotive to enable and empower the consumers of tomorrow.
In the semiconductor sector, the Company was recognized for its industry-first innovations such as 12nm-class DDR5 DRAM and for actively addressing the promising industries from AI to automotive and advanced mobile devices.
ESG has been a major focal point, as the Company’s eco-conscious activities are making an impact. Samsung’s efforts include increasing the usage of recycled materials, such as plastics from discarded fishing nets, glass, and aluminum in Galaxy S23 and Galaxy Z Flip5 Fold5 series, open licensing of solar cell remote technology used in TVs, working together with Patagonia on the Less Microfiber Filter for washing machines and introducing AI energy mode in SmartThings Energy.
Samsung’s Recognized Efforts in Each Business Division
The Galaxy S23 series is one of the most exceptionally innovative phones especially the camera, as it was designed based on customer expectations and needs. Samsung launched the “Join the Flip Side” campaign to promote innovation and active user engagement and maintain its leadership in the foldable phone category.
In addition, Samsung is working to strengthen its position in the gaming industry by optimizing the gaming performance on Galaxy devices by working with industry-leading gaming partners, as it seeks to consistently enhance the accessibility of its products and services, including the “Ambient Sound” feature on the Galaxy Buds.
In addition, the Samsung Global Goal app is available to mobilize the Galaxy community and educate them about ways to support the Global Goals.
Samsung is a pioneer in 5G innovation through technical leadership such as 5G Rasio Access Network (vRAN) and Open RAN, and is strengthening its position in the 5G industry by establishing strong partnerships with the global leading telecommunications sector. Further highlighting the sustainability aspects of Samsung’s 5G network technology.
Samsung continues to consolidate its global market leadership through continuous product innovation, including Neo QLED 8K and Micro LED. It also seeks to strengthen its position in the gaming industry through innovative products such as the Odyssey Ark.
In addition to strengthening Samsung Gaming Hub partnerships with global leading game streaming services.
Samsung also seeks to make the content displayed on the screen clearer to the visually impaired through Relumino Mode, and partnering with the Royal National Institute of Blind People (RNIB).
Maintaining global leadership in major home appliances categories, such as refrigerators and washing machines is part of Samsung’s commitment to providing the best user experience throughout the product life cycle based on customer insights to redefine the role and function of home appliances through its Bespoke products, which have won the Consumer Electronics Show (CES) Innovation Awards, the iF Design Award (iF), and more.
Samsung is delivering industry-first innovations, such as 12nm DDR5 DRAM, which solidifies its market leadership.
It is also seeking to strengthen its partnerships in high-growth areas such as AI and automotive. In addition, it is working to expand the use of Exynos applications into wearables and 5G and seeks to enhance credibility by using ISOCELL sensors in flagship smartphones from major manufacturers. In supporting its communication efforts, Samsung is committed to strengthening ESG communications.