As part of its social responsibilities to support the cultural development in Egypt, Orange, the leading provider of integrated telecommunications services in Egypt, announced its sponsorship of the “Egypt collects a million books” initiative, which was launched in collaboration with the Ministry of Youth and Sports and the iRead Foundation and under the auspices of the Prime Minister with the aim to inspire young people to read and to emphasise the value of cultural role in society.
The initiative was launched during a conference at the Ministry of Youth and Sports’ premises and was attended by Dr. Ashraf Sobhi, the Minister of Youth and Sports, Maha Nagy, Chief Communications Officer at Orange Egypt, Amira El Tohamy, Senior Public Relations Manager, Engy El-Sabban, iRead Foundation’s Board of Directors member, Ahmed Mourad, writer, novelist and board member of iRead, Dr. Ahmed Mansour, Secretary General of Egypt’s National Postal Authority, Ms. Hala Hegazy, Managing Director and Group COO at Nile Radio Productions, and a group of media representatives.
The programme, which is the first of its type in Egypt, intends to collect one million books from across the nation over a nine-month period, sort them, and redistribute them to locations designated by the Ministry of Youth and Sports, such as universities, schools, and youth centres. Unused books will be recycled and provided to passionate readers, motivating a large number of young people to participate, creating a cultural buzz and nurturing a spirit of competition among governorates to collect books, which will all contribute to the Guinness World Records entry.
Maha Nagy, Chief Communications Officer at Orange Egypt, expressed her pride for sponsoring the “Egypt Collects a Million Books” campaign and resuming collaboration with iRead on new innovative initiatives. Furthermore, she stated, “The initiative demonstrates a new, sophisticated method for spreading culture by involving the community, recycling sources of knowledge, and identifying a participatory way to provide the millions of books that have outlived their usefulness to passionate readers. We at Orange Egypt are overjoyed to support this initiative, which is consistent with the company’s corporate social responsibility strategy. “
