HMD Global, the home of Nokia phones, announces three new phones and a new audio portfolio. Built to survive anything life can throw at you, the Nokia XR20 can withstand much more than you’ll ever demand of it. The Nokia C30, a hero device to the C-series, features the largest screen and battery yet. Nokia 6310 is a new member of the originals family, a reimagined noughties classic. Today also marks the biggest Nokia accessory launch to date, with new lifestyle audio products streamlined into four distinct lines – Go, Micro, Comfort and Clarity.
Florian Seiche, CEO, HMD Global: “We are tapping into consumer pain points around durability and longevity. We did a global trend report8 and found that 73% of consumers want to keep their phone for longer and would if their devices were maintained over time. At HMD, we are empowering people to avoid early device replacement and encouraging a more sustainable consumption through our longevity promises.
We are delighted to announce the Nokia XR20 – a life-proof phone with our trademark sleek, Nordic design that we built for both consumers and enterprises.
Today we also grow our refreshed X-series and C-series with two shining examples of what these ranges stand for. Our goal is to provide people with products they will love, trust and want to keep for longer.”
Featuring one of the strongest of screens for extra peace of mind: Corning Gorilla Glass Victus – it’s amongst the toughest of glass out there. To test its durability, Brazilian football legend Roberto Carlos and female world champion freestyler Lisa Zimouche put the new Nokia XR20 through a series of tough tests. From dunking it in icy water to being kicked, flipped and spun screen-first across a concrete gravel football pitch.
Carlos even recreated his famous banana shot from the 1997 Brazil vs France match to test the device’s durability – three Nokia XR20s were positioned on a goal post for the football sensation to hit in a free kick shootout.
Roberto Carlos, Brazil World Cup winner and Real Madrid legend, said: “I’ve been asked to recreate my ’97 free kick many times over the last twenty years, but never like this before, so I had to accept the challenge. Surely a mobile phone couldn’t survive the wrath of a football. I didn’t think the Nokia XR20 could have withstood the power of my kick. I may not be professional anymore, but I know I still pack a punch, so it was an impressive result.”
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