The Mrsool Egypt, a leading provider of delivery on-demand services, has succeeded over two years in creating a success story in the field of delivery on-demand in the Egyptian market, which seizes about 10-15% of the business volume of the parent company in the Middle East region, a senior company official said.
Osama Harfoush, Mrsool Egypt Country Manager, added that the Egyptian government represented in the General Authority for Investment and Free Zones (GAFI) has contributed significantly to speeding up the procedures for establishing the company in 2019, after the Mrsool Saudi Arabia – the parent company – decided to expand in the Egyptian market.
Harfoush added on the sidelines of a press conference held by the company in Cairo that Mrsool succeeded in establishing a new concept in the field of end-to-end delivery, which led to the spread of application services in 10 cities so far; namely (Cairo, Giza, Alexandria, Port Said, Ismailia, Mansoura, Zagazig, Banha, Tanta, and Hurghada).
With future plans to expand in the rest of the Egyptian cities, the company is currently on the forefront of direct delivery applications within Cairo and Alexandria, he also said.
’The Corona-virus pandemic has contributed to boosting demand on delivery services by 230 per cent, and that the company currently has more than 130.000 delivery service providers registered on the application. It – the company – plans to have one million delivery service providers in Egypt within 5 years, and to have 3 million users of the application by the end of 2022,” he said.
He added that the Mrsool Egypt plans to provide e-payment services through its own application early next year.
With a market share of more than 28 per cent of the total on-demand deliveries in Egypt, Mrsool is currently focusing on expanding delivery services from stores of all kinds to customers, as the company aims to double the number of stores in which it contracts with to provide delivery services, he said.
He pointed out that the Mrsool Egypt adopts the principle of the Sharing Economy, where the commissioner can determine the value of the mission according to his own vision, as well as determine the working hours according to his desire, while Mrsool gets its profits by adding 25 per cent of the value of the delivery.
Regarding the delivery services market in Egypt, Harfoush stressed that “this market is growing rapidly and ranges between 1.2-1.5 million orders per day from traditional stores and e-platforms. Food orders account for 60% of such orders, and that delivery companies only cover between 25 to 30% of the domestic market only, so there is still a strong opportunity for growth”.
For his part, Mohamed Magdy, Country Marketing Manager, revealed that the company had signed a co-operation agreement with Talaat Mostafa Group aimed at providing various Mrsool services within the group’s projects (Al-Rehab and Madinaty).
Magdy revealed that the Mrsool Egypt will take part for the first time in Cairo ICT as a sponsor of the exhibition. It will also be present inside the Connect a Forum pavilion, explaining that the company will present innovative ideas during the exhibition meant to suit the requirements of visitors and exhibitors.
